Web Design and Website Development Solutions

Stylish websites that work

Here at CYTI Digital, from our base in Histon, Cambridge, we project manage your web build from start to finish. Our in-house graphic design and web development team deliver web solutions that are effective, functional and affordable.

The Web Development Process

The general purpose of a website is to attract potential customers, create a good impression, provide a good user experience and ultimately, encourage people to contact you or buy! With all this in mind, there are two key things to consider when having a website built.

The first is the design and how it should look and function across all devices. The second is making sure it is built to be search engine friendly, so that people can find your website with ease on search engines such as Google and Bing.

“A website is a reflection of your company; it needs to be fresh, easy to navigate and visually appealing.”

Phase 1: Planning

Firstly we will review your current website (if you have one) and schedule an initial consultation to establish exactly what you’re looking for from your website. In this early stage, it’s important for us to understand your business, analyse your competitors and find out the way in which potential visitors search online for your products and services. This then enables us to create a clear and effective strategy for both the design and build of your website.

Phase 2: Design

We want your website to look amazing and set you apart from your competition, but we also want it to do the job it is intended for, and that’s to convert your web visitors! Using our digital marketing expertise, we ensure your web design contains visual elements that are strategically positioned to encourage users to carry out desired actions, whether it be making a purchase or filling out a contact form. Design templates that incorporate your branding, preferred colour scheme and key elements of your business will then be sent to you for review. This usually consists of a home page followed by a number of internal page layouts.

Phase 3: Build

This is where the web-developer takes over, writing code to transform the design into a fully functioning website. We ensure your website is built to be compatible with all the latest web browsers such Chrome, Internet Explorer, Safari and Firefox, as well as looking good on desktop and mobile devices. Being Search Engine Optimisation experts we like clean, tidy code that can be easily crawled by search engines, so we specify to the web-developer the way in which the site needs to be coded and structured to comply with the latest SEO best practices. We also quality check the build to ensure the site is ready to embark on a successful SEO campaign after launch.

Phase 4: Content

Typically, your website will be developed using a Content Management System (CMS), normally WordPress or Umbraco. These easy to use web based systems allow you to upload and edit content on each page without the need for any technical or coding knowledge. We can provide you with login details so you add content yourself, previewing the changes you make on the staging site as you work. If you prefer, we can add the content for you and transfer text from your existing website. Usually our clients provide all page content; however, we can provide an SEO copywriting service if required. Please view our ‘SEO Content & Copyrighting’ page for further information.

Phase 5: Testing

Before your website goes live, we thoroughly test it making sure your website is easy to use and that all of the functionality is working as it should. This means checking the site against different browsers and devices.

Phase 6: Launch

There are many web hosting options available and we can help you find a solution that meets your usage requirements and your budget. The developer will then assist in transferring your website to the server where your website will be hosted and then publish live for the world to see!

What Now?

For online success, you will now need to market your website in order to reach your target audience and increase web traffic. CYTI Digital offers a range of internet marketing services such as Search Engine Optimisation, Pay Per Click Advertising and Social Media Management. We will be happy to advise on the various marketing channels that could help your business move forward and grow.

Insurance Provider? Need a Back End Database and Reporting System?

With CYTI Digital having a wealth of experience in marketing for the insurance industry, not only can we assist with the front end development your website, but we also have great connections with software development companies that create bespoke online CRM systems to help you manage your overall business effectively. We work closely with leading providers of web based systems designed to process quotes, policies and claims. If you would like help in finding an overall web solution for your business, please get in touch.

Let’s chat

Before anything else, we would like to find out more about your business and understand your goals…. So, let’s chat! Please fill in our email form so we can schedule a convenient time to talk.